Program development begins with market research.
Non- Profit Organizations that brilliantly position themselves, and enjoy excellent reputations are organizations that took the time and made the effort to really learn their marketplace, their constituents and their potential constituents.
We excel at helping clients gather important information and analyzing the data to gain key insights. Whether quantitative or qualitative research is required, Labadie Communications has the expertise to conduct research that yields knowledge about items such as:
- What potential and existing constituents
- Potential constituents’ relationship with your organization
- perceptions
- knowledge from others
- Existing constituents’ relationship with your organization
- perceptions
- experience
- satisfacti
- Potential constituents’ relationship with similar organizations
- perceptions
- knowledge from others
- Existing constituents’ relationship with similar organizations
- perceptions
- experience
- satisfaction
- Competitive landscape
- involvement with other organizations
- current level of giving
- best industry practices
Program integration / execution
Following the market research, and within the scope of the goals and budget, Labadie Communications will devise a program utilizing the appropriate media to accomplish the mission.
