Lead Generation
Since most relationships begin with an initial contact, at Labadie Communications we strive to make that first impression a memorable one and one that is in sync with the mission and values of your organization.
However, as good stewards we are called on to make our contacts in the most cost-efficient way possible.
Are these two goals incompatible? The answer is: absolutely not . . . if we “watch the numbers”.
Smart clients don’t spend money on a marketing program without knowing exactly what they want to achieve. It might be a total number of leads to be generated, or an increase in website traffic, or a dollar figure for a fundraising program.
At Labadie Communications, we welcome objectives defined as specific numbers; in fact, we encourage our clients to make their objectives as quantifiable as possible.
And at Labadie Communications, we actually measure the results, analyze them and create monthly reports that show clients, in hard numbers, their return on investment from each marketing tactic deployed.
Direct Mail
In beginning a relationship direct mail is still the single most powerful and cost-effective media to create a “call to action” as well as carry your message, announce an event or merely to make an impression. Virtually anybody you are trying to reach has a terrestrial address. And specific psychographic and demographic data comes with that address that is just not available for virtual addresses. Direct mail is the foundation of any direct marketing campaign.
Email Marketing
The book is still being written for email marketing but as practitioners since 1998, Labadie Communications boasts years of experience that other agencies just do not have. In addition, our 30+ years of experience in direct mail marketing has taught us that a successful campaign always requires the right list, the right offer, and outstanding copy and design. But a lot of companies who understood the premise for direct mail seem to have forgotten it when it comes to email marketing where it’s actually even more critical, given the heightened competition for attention. So whether you’re just starting to tiptoe into email marketing by starting to build an opt-in email list, or have been conducting email campaigns for years, Labadie Communications can help you apply the best principles of traditional direct marketing to the dynamic world of email marketing. At the end-of-the-day you want an email marketing program that works.
We use one main email marketing distribution and tracking system called Constant Contact, which is available to you on a self-service, full-service or hybrid service basis.
If you need full-service management, you’ll find our support goes well beyond what others call full service. We work with you to develop an attractive offer, make sure you’ve got a distribution list that’s accurate and pertinent and we apply strong creative design and on-target copy to your templates, email and landing pages. We test and distribute your program and we provide a 24-hour report and a full post-campaign follow-up report, including analysis, a trending analysis for all of your Constant Contact campaigns, ISP delivery monitoring, and recommendations plus an executive overview. And of course, we can include flash, video or other dynamic content.
Online Advertising
Studies have shown that an online ad has two seconds to make an impression. If you don’t appeal to members of your target audience in little more than the blink of an eye, they’re gone . . .maybe forever.
That’s why successful online advertising – from tiny banner ads to showy flash ads – isn’t as easy to achieve as many people think.
It requires a solid strategy, research to determine the right sites, frequency and price. Then create a powerful concept and exciting execution, landing pages that make it simple and compelling for prospects to want to give you their information and the ability to track and report all metrics, from impressions to conversions, in order to test and tweak the campaign on the fly.
Web Site Development
Web sites are fast becoming much more than a sort of corporate brochure done digitally, full of pretty pictures and warm and fuzzy words that should be updated now and then with recent press releases or new product introductions. Web sites are quickly evolving into one of the key tactics in constituent management . . . or put another way, the most important contact point between your constituents and your organization. Labadie Communications is on the front-end of this extremely important wave of change. Working with Labadie Communications, you will soon discover that your Web site becomes an integral part of your entire marketing and constituent development strategy. Your web site can be your best recruiter, your best disseminator of information, your best collector of data and your best new constituent developer. In fact, with developing interactivity and constituent relationship management capabilities, your web site will become the most critical components of your marketing program.
At Labadie Communications, our expertise goes well beyond web design and development to include:
- user experience and design
- dynamic data-driven, back-end web applications
- content management systems
- rich media such as video streaming and Flash applications
- blogs
- podcasts
- search engine optimization
- lead generation
- data capture
- interface to your constituent database
- eCRM applications
Search Engine Optimization (SEO)
At Labadie Communications, we consistently achieve outstanding results for our clients. We know the key steps involved in a successful SEO program; keyword analysis, appropriate content, code compliance, link popularity assessment and proper submission techniques. Our six step process gets the desired results
- Step one: find the right keywords.
- Step two: create the right content.
- Step three: ensure code compliance.
- Step four: assess link popularity.
- Step five: submit pages properly.
- Step six: keep tabs on all of it.
But as SEO is a process and not an event, Labadie Communications will provide recommendations to help you stay on top of the rankings as engine algorithms change.
Paid Search Marketing
Labadie Communications develops and executes pay-per-click marketing programs that generate qualified prospects
The paid search marketing services we perform include:
- choosing keywords
- creating headlines and descriptors
- designing and creating landing pages
- managing the campaign frequently (daily or weekly)
- tracking and reporting metrics that translate to your business objectives
- altering your campaign on-the-fly based on metrics captured
Appointment Setting/Teleservices
For clients who don’t have the staff, the extra phone equipment or the ability to train and monitor teleservices staff required for short periods of time love the fact that we can do it for them. We are already helping you develop a database of prospects so we also offer appointment setting to qualify each person or company, collect data, introducing your organization, setting an appointment (and confirming it) for you to meet with your prospect. And we do this with a high degree of success because of our professionalism.
